Why is Netflix Removing The 'Netflix Original' Label from Its Shows?

Published 10/11/2025, 9:56 PM EDT

In the boundless realm of Netflix, where every genre pirouettes before the viewer’s eyes like an overenthusiastic theatre troupe, one finds everything from spine-chilling thrillers to tear-soaked dramas. The platform’s true gems, however, have long been its Netflix Originals. those glossy productions proudly stamped with the fiery red “N.” Whether it was The Crown, Stranger Things, or Bridgerton, that scarlet insignia was a promise of prestige. Yet, it seems the crown jewel is quietly slipping, Netflix may be parting ways with its beloved label.

Netflix is reportedly removing its Netflix Original” branding from several shows stirring quiet confusion.

The reason why Netflix could be removing its 'Netflix Original' brand

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Speculation surrounding Netflix’s quiet removal of the “Netflix Original” label suggests several possible motives. Industry analysts believe it may be part of a broader attempt to simplify and modernize the platform’s web interface, streamlining the visual experience for users. Another plausible reason is to reduce confusion, as many titles once promoted as “Netflix Originals” were, in fact, licensed productions temporarily exclusive to the service. This adjustment could help Netflix maintain clearer communication with its global audience.

At present, the removal  appears limited to Netflix’s web platform, while the mobile and television applications continue to display the branding. This selective implementation indicates a controlled experiment rather than a sweeping rebrand. Netflix has a history of quietly testing interface changes, and this subtle shift may be a deliberate step toward a cleaner, less cluttered presentation that aligns with modern digital aesthetics.

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The disappearance of the ‘Netflix Original’ badge feels like a nostalgic nod to the early days when each new title felt like buried treasure.

A look at Netflix Originals

Netflix Originals have long been the streaming world’s most flamboyant houseguests, bold, varied, and occasionally prone to dramatic outbursts. From the supernatural thrills of Stranger Things to the royal polish of The Crown, for which Olivia Colman has a hilarious joining story, the platform’s self-produced titles transformed Netflix from a mere library into a cultural empire. Bridgerton draped history in scandal, Money Heist turned masks into fashion, and The Queen’s Gambit made chess oddly seductive. Each series carried that red insignia like a badge of creative bravado and modern storytelling dominance.

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Now, as that little scarlet mark begins to vanish, one feels oddly sentimental. Perhaps it is because Netflix, in its infinite whimsy, has decided that humility is the new luxury. Or perhaps it simply ran out of room for its own ego. Either way, the platform’s Originals, once so proudly labeled, now drift label-free into the algorithmic abyss, like stars too famous for their own credits.

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Why do you think Netflix is removing its Netflix Originals logo? Let us know in the comments below,

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Iffat Siddiqui

572 articles

Iffat is an Entertainment Journalist at Netflix Junkie. A word wizard, she had the sorting hat smoke at the seams owing to her excellence in everything Hollywood and cinema until it finally declared that she belonged to the Royals, specifically Meghan Markle. Boasting over 300 articles (and counting), each one tastefully infused with the right mix of facts, wit, opinion, and essentially everything to make a perfect pop culture piece, she is the epitome of a trustworthy entertainment journalist.

Edited By: Aliza Siddiqui

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