Football has always been about trophies and goals. However, in this evolving time, where documentaries and OTT presence are necessary, football clubs are playing the game with storytelling too. Clubs like Wrexham have already shown how a clever presence on OTT platforms can reshape a football brand with their Welcome to Wrexham series. Meanwhile, Newcastle United’s foray into streaming with We Are Newcastle United via Amazon Prime has demonstrated that even top-flight clubs can amplify their narrative beyond match day. 

Now, Newcastle seems set to up the ante and aim not just to stream its story, but to own the platform itself as it prepares to get on Netflix.

Newcastle United is reportedly preparing to make a bold leap into the streaming era, with talks of a £4.4 billion (roughly $5.36 billion USD) deal with Netflix, as reported by Geordie Boot Boys. This potential deal follows the club’s successful stint on Amazon Prime, We Are Newcastle United, as Netflix aims to strengthen its global sports footprint through storytelling, streaming rights, and behind-the-scenes access to one of England’s fastest-rising clubs.

We Are Newcastle United documentary offered an inside look at the Magpies' transformation under new ownership of Eddie Howes', capturing locker-room moments, transfer strategies, and the revival of St. James' Park's electric atmosphere. Now, Netflix looks ready to push that legacy to cinematic heights, as the outlet has reported with this move. However, it seems that aiming at Magpies is part of a larger plan for the streaming giant.

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If reports are to be believed, this might just be its opening act before targeting football’s grandest stage, the Champions League.

The Times has reported that Netflix is preparing a bold play in the world of football broadcasting by bidding for the global rights to stream one Champions League match per round starting in 2027. UEFA and the European Club governing body are restructuring their rights model to target streaming giants, with one provider getting “first pick” of Tuesday fixtures. Such a shift could dramatically redraw how millions of fans access Europe’s elite club competition.

This potential leap beyond club-specific content into full competition rights would mark Netflix’s transformation into a serious sports broadcaster, keeping in mind their rights for WWE RAW. Already, Amazon holds Champions League streaming rights in select markets and has integrated live matches into Prime Video’s catalog. If Netflix succeeds, it would indicate that streaming platforms are no longer sidelined observers; they are vying to own the rights to football’s biggest stages.  

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Are you excited for Newcastle United and Netflix collaboration? Let us know in the comments below.