Netflix Set to Introduce New TikTok-Style Feed for Exciting Mobile Content Discovery

Published 05/07/2025, 10:04 AM EDT

Netflix is shaking things up, and the mobile app is getting a whole new makeover! Fans of Stranger Things, The Crown, and Bridgerton have seen the app transform over time, but now, Netflix is taking things up a notch. Gone are the days of scrolling endlessly or hitting the search bar to find the next binge-worthy hit. With the app set to unveil a sleek new design, the experience is about to become faster, smoother, and far more addictive.

What could this overhaul mean for discovering old fan-favorites and new hidden gems? Brace for a game-changing update that promises to transform the way the Netflix shows are placed. The big reveal is just ahead.

Swipe watch repeat with Netflix’s new mobile feature

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Netflix is revamping its mobile app with a TikTok-style vertical feed to help users easily discover new content. As reported by What's on Netflix during a recent press presentation, Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone debuted this feature as a way to increase user interaction by enabling users to swipe through brief video snippets from Netflix's extensive library. The feed, initially rolled out for comedy clips in 2021, will now expand across Netflix’s full library, allowing for a faster and more interactive browsing experience.

The new feed, set to roll out globally in the coming weeks, offers a familiar interface with controls in the bottom-right corner, similar to TikTok. With controls at the bottom-right corner, once can instantly jump into a show, add it to your watchlist, or share the clip with friends—all with just a swipe. This is Netflix's way of making content discovery more fun and interactive, tapping into the growing love for short-form video content.

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Having shocked and awed the world with its mobile upgrade, Netflix is now extending a similar revamp to the TV interface. The changes promise to make discovering all of Netflix's must-watch content on one's TV just as intuitive and effortless as that of mobile content discovery.

Netflix just got Smarter with its brand-new TV app look

Netflix is taking the TV experience to the next level as well with another major app overhaul. The updated interface now features a sleek central banner that highlights personalized content, making it easier to find shows fans love. With new rows like "Your Next Watch" and "Only on Netflix," discovering fresh content has never been quicker. Plus, useful tags like "Recently Added" and "Emmy Award Winner" ensure viewers always stay in the know about the latest hits.

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This redesign is not just about the aesthetics; it is about performance. The new interface learns viewers preferences, offering "responsive recommendations" based on the viewing habits. It is designed to complement Netflix’s expanding content library, from live events to games. The goal? A smarter, more intuitive Netflix experience that keeps viewers coming back for more with every click.

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What do think about Netflix’s TikTok-esque mobile app features? Let us know in the comments!

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Akshaya Deeksha

447 articles

Akshaya Deeksha is an Entertainment Writer at NetflixJunkie. With her passion to explore the evolving world of entertainment and her journalistic sense, she specializes in cinematic storytelling and Hollywood developments. Her expertise in lifestyle writing allows her to connect with readers through relatable content.

Edited By: Hriddhi Maitra

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