One of the reasons Netflix is on top of its game is its embracing of constant evolution and upgrading with the current times. The giant platform that has been dominating the streaming world not only ranks high when it comes to movies and series, but it is also its user-friendly technology that makes it popular among fans of all ages.

Ready to add a new advanced tool, Netflix has come up with a brilliant method that eliminates doom scrolling, which results in confusion and debates over what to watch.

For its next step in the world of technology, Netflix has joined hands with OpenAI. As per the Hollywood Reporter, Netflix will improve its user interface, with a generative AI search tool “that will allow users to ask Netflix for specific recommendations using conversational language.” Netflix's chief technology officer, Elizabeth Stone, said to the outlet that their company’s unique ability to marry incredible technology with entertainment is its superpower.

Explaining the idea behind embracing this advancement, Elizabeth Stone further shared, that they want the users to be able to discover shows and movies using natural conversational phrases, like, “I want something funny and upbeat,” or “I want something scary, and also maybe a little bit funny,”  She explained that the voice search phrase will yield results in the new experience which will make the watch selection easier for the users and waste less time.

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A praiseworthy new feature, the addition of OpenAI, will definitely increase Netflix’s appeal. However, this is not the only new technology addition, Netflix is set to introduce.

Other than the overall addition of OpenAI, Netflix will also be giving a whole new makeover to its app by introducing a TikTok-style vertical feed to make it user-friendly and making content discovery easier. Recently announced during its press presentation, this feature will allow users to swipe through brief video snippets from Netflix's lengthy library of unending browsing. The features and controls for this will be similar to TikTok, present in the bottom-right corner.

All of these updates are part of the platform's renovation and new homepage redesign, something they have been working on for some time now and began testing last year. Making it more alluring for the gaming fans, the streamer will also be involved in gaming and live events with the help of these updates. From TikTok link-up to the addition of AI, in 2025, Netflix is all about enhancing the customers’ experience and making browsing as convenient as possible.

Netflix Set to Introduce New TikTok-Style Feed for Exciting Mobile Content Discovery

What are your thoughts on Netflix joining hands with OpenAI for improving its features? Let us know in the comments!