The holidays are creeping in slowly, not with glitter and tinsel just yet, but with that familiar shift in mood when the air feels softer and the days seem to move with a little more warmth. It is the time of year when people start slowing down, settling in, and looking for small pockets of comfort. And right as the season begins to take shape, Millie Bobby Brown is stepping back into the conversation in a way that feels entirely like herself.

Ahead of her major Netflix release, she has appeared in a new Florence promo, spotlighting the brand’s newest product line with an easy, unforced charm.

Millie Bobby Brown took to Instagram in the early hours of Tuesday, November 25, to promote Seamless Softies, Florence by Mills’ underwear line. She shared three festive stories on the platform, appearing in an elf-inspired Christmas look for the marketing effort. Each story included a direct link to her website, allowing her followers to shop with a single click. Notably, her promotional spree arrived just a day before the much-anticipated debut of the Stranger Things finale on Netflix.

Florence by Mills, founded by Millie Bobby Brown in 2019, has evolved from a teen-focused beauty line into a full lifestyle brand for Gen Z. Since its launch, it has expanded from skincare and makeup to clothing, coffee, pet goods, and now its Softie Seamless undergarment range. With a focus on comfort, inclusivity, and sustainability, Brown remains deeply involved in shaping each release. And while she leaned into bold Christmas-themed marketing on Instagram, her personal festive celebrations remain grounded in long-held traditions.

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In a recent interview, Brown revealed that despite now having a baby in the house, nothing will change in the way she celebrates the big holiday.

Speaking to Extra TV earlier this month as part of the Stranger Things 5 press round, Millie Bobby Brown shared that despite her daughter being part of her family fold now, her long-standing holiday rituals will remain intact. The actress explained that she is holding on to the same traditions she has cherished for years. One of her favorites is sneaking cookies to her inspirational parents late at night, pretending they were set out for Santa. She added that the newborn is still too little to grasp the excitement, but once she is older, the magic of Santa will feel even more special.

So, as the season settles in, Millie Bobby Brown’s latest move with Florence and her quietly steady holiday plans say more about her than anything else ever could. She is stepping into a massive Netflix moment, yet keeping her world rooted in the small, familiar things that make this time of year feel whole. It is a blend of growth and groundedness, a reminder that even in the spotlight, she still finds room for warmth, whimsy, and the practices that keep her centred.

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What do you think of Millie Bobby Brown’s latest Florence promotion on Instagram? Let us know in the comments.