Meghan Markle Discusses Netflix’s ‘Stranger Things’ Tactics, Creative Control, and Her Standalone Brand Success

Meghan Markle has forged a remarkable path with Netflix, turning a $100 million deal into a creative playground for stories that inspire. From producing Harry & Meghan to launching With Love, Meghan, and building her lifestyle brand As Ever, she has claimed full creative control, navigating both triumphs and setbacks with a bold vision. Meanwhile, Stranger Things has become Netflix’s crown jewel, blending horror, science fiction, and coming-of-age drama into a global phenomenon. With a new season on the horizon, the duchess has now shared her thoughts on this fan-favorite series.
Meghan Markle revealed how she navigates Netflix’s powerhouse world, balancing creative freedom, brand-building, and her unique insights on Stranger Things, giving fans an exclusive peek behind the streaming giant’s magic.
Meghan Markle on creative control and Netflix’s Stranger Things
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In an interview with The Circuit, Meghan Markle highlighted her full creative control over projects and brand decisions. She explained how Netflix’s approach with Stranger Things, from merchandising ice creams to pizzas, inspired her own process, allowing her to collaborate with trusted suppliers while testing products herself. The duchess emphasized that her jam-inspired brand is not just an extension of her series but a standalone venture, showcasing her ability to merge creativity, strategy, and entrepreneurship within the streaming giant’s universe.

Meghan Markle further confirmed in the interview that Netflix remains her sole partner and investor, though she had initially considered raising funds independently to retain full control. The ongoing support enables Prince Harry and the duchess to develop projects while retaining the freedom to take shows elsewhere if needed. She emphasized that As Ever must feel original and engaging, focusing on strategic retail partnerships to expand beyond direct-to-consumer sales while avoiding anything generic or mass-produced. Despite the duchess’s strong partnership with Netflix, her latest show struggled to capture widespread attention.
Royal glamour met streaming reality. With Love, Meghan stumbled in 2025, missing Netflix’s Top 300 entirely, proving that even a duchess’s name cannot automatically command binge-worthy attention.
The streaming struggle of Meghan Markle’s With Love, Meghan
Meghan Markle faced disappointing news as her lifestyle series, With Love, Meghan, revealed underwhelming viewership figures. Since its March 2025 debut, the show attracted only 5.3 million global viewers, placing it at a lowly 383 on Netflix’s rankings. The program failed to enter the platform’s top 10, joining older titles such as Peaky Blinders, Gossip Girl, and Grizzly in relative obscurity. Despite high expectations and the duchess’s prominence, the numbers underscore the challenges even celebrated personalities face in capturing streaming audiences.
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To further contextualize With Love, Meghan’s performance, the top Netflix show of early 2025, Adolescence, amassed more views than her show, releasing just days after Meghan Markle’s series. The timing fueled criticism and sparked anti-feminist allegations, affecting the show’s reception, and adding recent unexpected shade for season 2. Despite this, her strong partnership with Netflix remains intact. The duchess’s insights on the fan-favorite Stranger Things and her creative control highlight her enduring influence, showing that even amid criticism, she continues to command attention.
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What do you think about Meghan Markle’s remarks on Netflix and Stranger Things? Let us know in the comments below.
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Edited By: Hriddhi Maitra
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