Meghan Markle and Prince Harry have remained in the spotlight with a steady stream of lifestyle-focused ventures. The Duchess of Sussex is set to premiere her new Netflix series, With Love, Meghan, on March 4. The show promises an intimate look at her passions for cooking, gardening, and family life, aligning with her recent shift toward a relatable public persona. This follows the couple’s 2020 multi-year deal with Netflix, which has so far yielded only a handful of projects, including their documentary Harry & Meghan.

With their $100 million partnership nearing its end, Netflix is scrambling to extract value from the Sussexes’ dwindling star power.

Netflix reportedly intensified efforts to maximize returns on its investment in Prince Harry and Meghan Markle as their lucrative deal approaches its 2024 expiration. A Sunday Times source claimed Netflix felt shortchanged by the couple’s exclusivity breaches, including podcast appearances outside their contract, and declining public favor. “This might be a way to milk some value out of them,” the insider stated. The streaming giant announced Netflix House retail stores, launching in Dallas and Pennsylvania this year, offering immersive experiences tied to hits like Squid Game.

Insiders hinted Markle’s lifestyle brand, As Ever, would feature prominently in the stores. Critics highlighted the Sussexes’ sparse output since 2020, with only their documentary and Markle’s upcoming show materializing. The retail push appears to be a last-ditch effort to monetize their partnership before the contract lapses.

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Speculation mounted over whether As Ever products would appear in Meghan Markle’s Netflix series, With Love, Meghan. The show blends cooking segments, gardening tips, and interviews with guests like Mindy Kaling. While Netflix confirmed a partnership with As Ever, financial stakes remain undisclosed. The brand’s items are expected to stock Netflix House shelves, linking Markle’s personal brand to the streaming giant’s retail ambitions.

Industry analysts speculate the collaboration aims to revive interest in both the Sussexes and Netflix’s retail ambitions. However, skepticism persists about the couple’s ability to drive sustained engagement. With Markle’s pivot to lifestyle content and Prince Harry’s limited public projects, the pressure is on to prove their cultural relevance before the deal lapses.

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Will Netflix’s retail strategy save the Sussex deal, or is it too late? Drop your take below!