What Is Taylor Swift’s Eras Archive? Know Everything About This New Website

Published 12/14/2024, 1:46 AM EST

via Imago

The Eras Tour has pulled its curtains after globetrotting for two years to dazzle Taylor Swift fans worldwide. The moments leading up to the finish line were a crash course on the heartbreak Swift often tends to write about with many likening it to the end of her symphonic eras. However, refusing to conclude the festive spirit with a void so unsettling, Swift gave the ultimate holiday surprise with Eras Archives.

While the songstress has had her ways of catching Swifties off-guard with her back-to-back records after the Eras Tour, Swift also doubled down on the surprises this time with a neatly packed return birthday gift the fans would love opening under the mistletoe.

Inside Taylor Swift’s Eras Archives

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The Eras Tour has ended, but the era of Swift surprise has only begun. To celebrate Taylor Swift’s birthday on December 13, her marketing and PR company, Taylor Nation launched an Eras Archive website, honoring each of her musical eras under one Taylor-ed umbrella. The site has eight behind-the-scenes clips from her music videos from the last four years, including ‘Fortnight,’ ‘Karma,’ ‘I Can See You,’ Bejeweled,’ ‘Anti-Hero,’ and ‘Cardigan.’ It also features interviews with her music video stars from Ethan Hawke to Ice Spice.

The footage was previously and originally previewed during the Eras Tour pre-show just after the doors opened, but it is now available for each and every person, who failed their chance to watch those dream-come-true moments first-hand. Taylor Nation declared the launch of the archival site on Instagram using a montage of backstage footage with “Taylor’s Version” written atop. Although fans spotted a ‘Reputation’-al nod in the text, it is hard to say if it were a calculated Easter egg. 

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The website is undoubtedly a haven for Swifties, especially since it boasts a meticulously crafted fan experience.

Taylor Swift’s Eras Archive is a Swiftie’s paradise

Taylor Swift is a superstar who is anything but a natural in endorsing her superstardom. Having been a favorite for her fan-centric devotions, this Eras Archive website is also no exception. To top off the Eras experience with an icing on the cake, this website allows fans to send their photos to be potentially featured on the site or practically anywhere in Swift’s universe. 

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via Imago

The disclaimer, upon submission, reads that Swift’s team has the “right and permission to print, publish, broadcast, and use, worldwide in any media now known or hereafter, developed, including but not limited to the internet.” At the bottom of the site, the site upholds a list of 2024 accolades, including Swift’s latest sweep at the Billboard Music Awards. So, anyone who thought the Eras experience hit a permanent pause in the Great North might as well hold their hot cocoas on that thought for now.

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Are you excited about Taylor Swift's Eras Archive website? Let us know in the comments below!

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Anushka Bhattacharya

1662 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Aliza Siddiqui

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