Justin Bieber is making headlines for an Instagram activity yet again, and this time he is not alone. Just hours after the arrival of his long-awaited musical album, 'Swag,' the pop heavyweight took to the said social media platform with a clip that is anything but subtle. Featuring one of the industry's most talked-about names, Sexyy Red, the mood is smoky, the energy is electric, and the visuals speak louder than words — or rather, music. With each frame oozing attitude, this post feels less like a promo and more like a power show.

A cloud of smoke, a hint of swagger, and Justin Bieber with Sexyy Red — yes, that just happened.

Justin Bieber took to Instagram late on Friday afternoon to post a smoke-filled dance video with none other than Sexyy Red. The former, clad in an oversized green hoodie and black trousers, could not stop embracing the latter, who exuded unmatched steam in a black crop top and matching bottoms, with gold jewelry adorning her body. As the duo danced to a collaborative song of theirs that fans were recently introduced to, smoke kept enveloping them endlessly. It, however, is not clear if the smoke was a filter or a result of something burning in front of the camera lens.

The song the duo danced to, for the record, is their track 'Sweet Spot,' featured on Justin Bieber's newly released studio album 'Swag.' While the song in itself is enough to make Hailey Bieber do a double-take, fans under Bieber’s video only fanned the theory by collectively agreeing that Hailey is stronger than them to let Sexyy Red and her husband get close, even if it is for a brief Instagram clip. On the flip side, though, the Rhode founder has multiple songs dedicated to her on the 'Peaches' singer’s new disc, and that potentially is serving as enough reassurance. 

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A couple of songs on 'Swag' have fans convinced it is Justin Bieber’s most personal love letter to Hailey Bieber yet — but which ones are those?

Out of the 21 songs on Justin Bieber’s newest album, two have instantly become fans’ favorites and potentially are Hailey Bieber’s too. In his song 'Walking Away,' the singer, who recently challenged the model’s worth to be on a Vogue cover page, sang about the divorce rumors that have plagued their marriage forever. Bieber reveals in the lyrics of his song that he and Hailey have vowed to stay together regardless of life testing them.

Fans of Justin Bieber have also been moved by the heartfelt love song titled 'Devotion,' saying the song is probably an account of him and Hailey finding out about her pregnancy. Hailey appeared alongside Justin in multiple picture releases to promote the album. She also shared a billboard of her holding their 10-month-old son, Jack Blues, on her Instagram stories, as she hit back at trolls for dragging their marriage every chance they got. Meaning, while Sexyy Red may have brought the heat, it is Hailey Bieber who clearly holds the heart — and the headline — in Justin Bieber’s latest era.

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What are your thoughts on Justin Bieber and Sexyy Red’s new Instagram video? Let us know in the comments.