When it comes to shaking the cultural table, Ye, aka Kanye West, is basically the Beyoncé of controversy—always booked and busy. Whether rebranding himself as a minimalist prophet or dropping takes hotter than his Yeezy launches, Ye usually is the conversation. But then came South Park, the Grim Reaper of celebrity egos. In one savage swoop, they served up the now-iconic Fish Sticks joke; a gag so brutally perfect and ahead of its time, it filleted Ye’s public persona like sushi at Nobu. Normally, Ye would treat ridicule like paps, ignored until it sparks divine chaos. But this got a reaction. 

So, what was this animation roast that made Ye break his usual silence?

South Park has never been shy about bringing the heat, but who knew they also dabbled with prophecy? Flashback to season 13, 2009, the episode that grilled Ye before it was trendy. It all started with a simple question destined to become comedy gold: “Do you like fish sticks?”. Cue the follow-up: “Do you like putting fish sticks in your mouth?”. If the answer ends with twice the yes, the comedic trap door opens: “Then what are you? A g-- fish!”.

The joke hinges on a pun, rhyming “fish sticks” with “fish d----.” It is peak absurdity with a side of spicy wordplay, suggesting that enjoying fish sticks equates to being an aquatic-loving fellow of flamboyant persuasion. Enter Jimmy Valmer, the messiah who births this punchline, only to watch it spread like wildfire. Everyone is in stitches but Ye. The misunderstood genius does not just miss the joke; he flips out, kidnaps Carlos Mencia for claiming authorship, before eventually tracking down the real authors.

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What follows, then, is not clarity, but pure chaos. Although this is not the only South Park episode that addressed him, it surely made history.

In the 2009 South Park episode, Ye eventually tracks down the real jokesters. As they bicker over who deserves the credit, the episode caps off with a moment so gloriously bizarre that it deserves a museum. Ye now fully identifies as a “g-- fish,” swimming lovingly among sea creatures. South Park did not just roast Ye, they deep-fried him with a side-dish of prophetic tartar sauce, and all hell broke loose.

The roast was never about Ye’s orientation, but ego, which turned out to be true when he started addressing the satire. Ye’s response to the iconic jab came in a blog. “SOUTH PARK M------- ME LAST NIGHT AND IT’S PRETTY FUNNY. IT HURTS MY FEELINGS,” he wrote, acknowledging he did not expect any better. However, in a surprise admission, he continued, “I ACTUALLY HAVE BEEN WORKING ON MY EGO THOUGH.” Contrary to his initial reaction, in multiple latter interviews, he showed he misinterpreted the joke, making the claims stand out as true.

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Do you remember the Fishsticks South Park episode about Ye? Let us know in the comments below!