Ryan Reynolds and Blake Lively’s Group Effort Initiative Is Set for "Leveling Up" After 5 Years

Published 12/01/2025, 11:33 AM EST

Ryan Reynolds and Blake Lively were onto something when they stepped into showbiz the first time. Behind the glitz, they noticed a glaring need for a push, not just for a star, but for a cumulative power to unveil the unsung. Navigating the noise of on-set tussles and marketing fluff, and numerous ventures, they built something grounded that is now ready for its next big leap.

With the power couple's star wattage concentrated all into a project, the sequel seems to be aiming for a blockbuster-level this time around. 

Ryan Reynolds and Blake Lively re-load Group Effort Initiative

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Ryan Reynolds and Blake Lively's brainchild, Group Effort Initiative, has signalled fresh ambitions for their next phase. Designed to transform careers behind the scenes, it is now being prepared to reach far beyond mere exposure or experience. 

“We are levelling up even more”, Reynolds said in the YouTube video. His words only added more cement to his objective revealed on his YouTube channel. The program has now aimed higher than before, expanding its impact to push interns from underrepresented backgrounds into actual on-set roles and responsibilities.

For the new level, Ryan Reynolds spotlighted an Adobe-sponsored Mid-Level Bootcamp to teach participants how to advance beyond their internships. This has been initiated to help the interns propel to positions where they are the decision-makers.

“The skills to go from assistant to managers, directors, and beyond," Reynolds expressed in the YouTube video. Group Effort’s mission now stands clearer: break through barriers with meaningful, sustainable career pathways for diverse and unheard talent in Hollywood’s often exclusive ecosystem.

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Like any great origin story, Group Effort started small with no cape needed, just a Reynolds and Lively's vision to rewrite Hollywood’s backstage script.

Group Effort's initiative-taking that changed Hollywood

Group Effort Initiative was launched by Ryan Reynolds and Blake Lively in August 2020 to address the entertainment industry's lack of access and opportunity for underrepresented groups. Starting with eight paid trainees on the set of Reynolds’ Netflix film The Adam Project, while ensuring financial obstacles did not block participation.

Today, Reynolds and Blake Lively's eye for detail has expanded into a multi-city mentorship and training hub spanning 20 cities. Their programs have even included partnerships like the UK-based Rise Up, Dimension, and DNEG 360. 

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After five years, Group Effort Initiative stands as a beacon of collaborative change in Hollywood. The committed-to-their-own, power couple's vision has extended beyond good intentions—they have created a scalable, respected platform igniting real opportunities for often unseen artists. With steady growth, this is one group effort that looks set to rewrite the industry’s narrative.

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What do you think of Group Effort Initiative's next five year's plan? Let us know in the comments below!

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Adiba Nizami

944 articles

Adiba Nizami is a journalist at Netflix Junkie. Covering the Hollywood beat with a voice both sharp and stylish, she blends factual precision with a flair for wit. Her pieces often dissect celebrity narratives—both on-screen and off—through parasocial nuance and cultural relevance.

Edited By: Itti Mahajan

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