Life is embroidered with many genes, but for Sydney Sweeney, controversies weave into every thread of her jeans. Such is the fame of the Euphoria star, who has started a ceaseless wildfire online over a single American Eagle denim campaign, that does not seem to cool down anytime soon. With her name inked in the margins of magazine covers and indie film sets, as a savvy entrepreneur and performer, Sweeney is an alchemist who can turn buzz into business. Her impactful roles and scandals not only make her shine but also dominate social media, sparking inextinguishable outrage.

The shadow of a star so massive that even digital space needs to be cleared off of accounts to make way for its cast.

Sydney Sweeney's American Eagle ad had launched several criticisms, becoming the epicenter of ongoing online outrage, particularly because of its alleged theme of eugenics, which connotes to elimination of so-called bad genes, i.e., non-white genes, thereby committing racism. Doreen St. Félix, a staff writer at The New Yorker, ignited controversy online by labeling Sweeney an "Aryan princess" in her critique of an ad campaign that promotes Sweeney's jeans, a homophone of genes. Several conservative and fan sites called her out, prompting her to shut down her X (Twitter) account and erase her history of racist behavior dating back to 2014.

In an attack on the campaign, she wrote a 1,040-word piece, branded as incendiary, where she accused Sweeney's fans of racism. In return, Sweeney's supporters dug out the 33-year-old writer's past tweets, which contain phrases, "whiteness fills me with a lot of hate," and assertions downgrading the Holocaust as "the worst thing to happen to black people," as well as lamenting over a possibility of having children with white men, criticizing their poor hygiene, and proudly writing like "no white is watching." Though at the time of her racist posts, St. Félix had not yet worked at The New Yorker, neither she nor her employer has addressed the fallout publicly; instead, she has deleted her account and the controversial tweets. 

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Despite being awarded with several accolades as well as the Forbes 30 Under 30 media list, St. Félix has caught herself in the Sydney Sweeney hurricane of scandals - an exit from which seems narrow. 

As the scorching spotlight has turned to Doreen St. Félix, it also shines on Sydney Sweeney's immaculate trajectory of growth as a Hollywood superstar, making herself known in every household for the good, bad, and controversial. Despite momentarily being marred by scandal and big-budget ideas, like her American Eagle ad, the creation and sale of her bathwater-infused soap, her MAGA hat birthday party, etc., Sweeney, 27, has drawn attention from Donald Trump to Lizzo, weighing in on her headlines. Her political persona and personal life have also come into the public eye. 

Despite public scrutiny, Sweeney might be using controversy as fuel for her celebrity stature, taking on ambitious projects. She leads the sports biopic Christy, which tells the story of boxing legend Christy Martin, as well as the psychological thriller The Housemaid from director Paul Feig, due out on December 25, 2025. Meanwhile, Sweeney is also returning as a darker version of Cassie in Euphoria's upcoming season. Scandals or not, she remains booked and busy for years to come.

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