Millie Bobby Brown’s latest promo for her brand Florence by Mills caught attention as usual, bringing the beachy vibes and bold fashion moments to the front of her promotional content. From fun, trendy, sun-soaked shots to the perfect balance of playful and polished, she has nailed every look. With her signature pink and beachy tones, her promos for the brand have captured a breezy aesthetic that fans have loved. But her latest video? Something about this one has taken a wild turn, and it is not all the compliments fans might expect.

Millie Bobby Brown's latest Florence by Mills promo was all about the product, featuring the brand’s coastal chic hair & body mist in a breezy setting. With her leopard-print, red lips, and oversized sunglasses, Brown’s look screamed effortless chic. The campaign was a clear push for the brand’s fun, vibrant energy. Yet, some Reddit reactions quickly veered off course, focusing less on the perfume and more on Brown’s appearance. 

The comments on Reddit especially moved into unsettling territory, taking attention away from the brand and making the post uncomfortable. While the promo intended to highlight the brand’s aesthetic, promoting the product with a playful summer vibe, some online reactions quickly turned their attention elsewhere.

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Millie Bobby Brown has been no stranger to internet trolling lately, with ageist digs and endless noise about her looks. Now, her latest promo has sparked a fresh Reddit frenzy, where admiration quickly took a wrong turn, proving the internet’s darker corners are never too far behind.

Millie Bobby Brown’s latest promo quickly captured the internet's attention, but not all the reactions were as expected. On Instagram, the feedback was mostly cheerfully uplifting, with many calling it “Perfect for summer!” and others swooning over the brand with comments “Love this so much, this aesthetic.” The promo here was mostly met with an outpouring of love for Florence by Mills, with echoes of it being called “the best brand” and celebrating the fun, laid-back vibe Brown brought to the campaign. However, the darker corners of the internet crept up soon enough.

A Reddit thread titled “Close up B----i” appeared. These reactions shifted the conversation to focus on Brown’s body, with users commenting on her “soft curves” and calling her “absolutely irresistible,” fixating on appearances, leaving the campaign’s vibe behind, and making this into yet another case study of how quickly the internet can rewrite the narrative.

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What do you think about the reactions to Millie Bobby Brown's latest Florence By Mills promo? Let us know in the comments below!