A new chapter has unfolded in the ever-evolving narrative of Meghan Markle, the Duchess of Sussex. Beyond her royal past and philanthropic present, she has cultivated a quiet venture, As Ever, a brand rooted in the simple elegance of homegrown goodness. Now, the world's most trusted tastemaker has taken notice, signaling a major elevation for this curated collection of comforts, having secured a featured place on the globally recognized Oprah’s favorite things list.

This significant acknowledgment shines a spotlight on the brand's potential.

The holiday season is truly starting early for Meghan Markle’s As Ever brand, thanks to some decidedly huge news. On Wednesday, November 5, the Duchess of Sussex delightedly announced that her signature fruit spread gift box secured a highly coveted spot on Oprah Winfrey's annual holiday wish list, famously known as Oprah's Favorite Things. This inclusion is a powerful endorsement, signaling a major milestone for her burgeoning lifestyle venture.

Meghan Markle shared this exciting development in her brand's most recent newsletter, featuring a direct quote from Oprah Winfrey herself. Oprah Winfrey's praise highlighted the spreads’ quality, noting she loved them on everything from English muffins to ice cream. Furthermore, she commended the attractive box set as a perfect, effortless hostess gift. Markle expressed profound honor, emphasizing the genuine love poured into each recipe to deliver the warmth of the garden to every home.

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The good news does not stop there; the brand is also expanding its physical presence.

Further celebrating the holiday season, As Ever is slated to make a momentous entry into a physical, brick-and-mortar retail location for the very first time. The brand's newsletter happily revealed that the complete holiday collection will be available to purchase at Godmothers, a charming neighborhood bookstore in Summerland, California. This location holds special significance for the Duchess, as it is situated just a very short distance from her Montecito residence.

Godmothers is owned and skillfully operated by Meghan Markle’s close friend, the makeup entrepreneur Victoria Jackson. This local establishment is already close to the hearts of both Markle and Prince Harry, who were among the distinguished guests, including Maria Shriver and Oprah Winfrey, at its opening last autumn. As Ever’s newsletter enthusiastically invited people to visit the shop for a "very merry As Ever experience," describing the location as a "gorgeous space for gathering" that is dear to them.

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