Apart from Ryan Reynolds and Hugh Jackman stealing the show, what also made Deadpool & Wolverine the blockbuster it was, was the film's marketing strategy, including clever advertisements, engaging social media, strategic endorsements, and the show-stopping Dogpool which made it unforgettable. Now, with its upcoming James Gunn-directed Superman, Warner Bros, aims to replicate the same magic by leveraging creative marketing tactics to have fans all amped up for the summer release.

It is to see if they can match the success of Deadpool & Wolverine's campaign, the preparation of which, however, looks as promising as ever.

According to The Hollywood Reporter, Warner Bros. Discovery is leveraging its popular Puppy Bowl event to promote its upcoming DC Comics film, Superman. "We're excited to have James Gunn and his dog Ozu join us for The Puppy Bowl," a spokesperson told the outlet. The 21st installment of the event will feature a sneak preview of the movie.

James Gunn's appearance during The Puppy Bowl is expected to keep the fans all well-fed for Superman, which aims to launch the new DC cinematic universe. His dog Ozu has inspired the character of Krypto, Superman's loyal canine companion. By combining the beloved event with exclusive Superman content, Warner Bros. Discovery is all set to deploy this unique marketing opportunity to ensure proper business aligned with art.

‘Superman’ Rumor: Journalist Matias Lértora Shuts Down Test Screening Speculation for James Gunn’s Forthcoming

Nothing, however, can keep fans patient enough as understood from their online reactions. The expectation of carrying the entire universe up its shoulders has reached sky-high with this movie.

One of the most anticipated movies of the year, DC Studios' first feature film, Superman, is set to hit theaters worldwide this summer from Warner Bros. Pictures. Directed by James Gunn, the film reimagines the iconic superhero in a new DC universe. Gunn's signature style blends epic action, humor, and heart, delivering a compassionate Superman who believes in humanity's goodness.

Superman, starring in the newly imagined DC universe, arrives in theaters on July 11, 2025. With Gunn at the helm, fans can expect a fresh take on the classic hero. The film promises to captivate audiences with its unique and all-time-hyped-up cinematography, making it a highly anticipated summer blockbuster.

"Absolutely knocked over"- Sean Gunn Showers Heaps of Praise for New Superman, as David Corenswet Fights Apprehension from Fans

What are your thoughts on the market tactics deployed by DC to make the release season ripe for Superman? Let us know in the comments below.