If glamor were a person, it would be lounging on the Croisette at the Cannes Film Festival, dressed in sequins and dripping in stardust. Every May, the French Riviera transforms into a cinematic runway where cameras flash like paparazzi firestorms, and the world’s biggest stars glide past in couture that could blind a telescope. From Cate Blanchett’s ethereal gowns to Quentin Tarantino’s quirky charm, Cannes is the ultimate playground of excess and elegance. This year, however, the spotlight is not just on the red carpet but glowing brighter than ever on something a little more neon.

Enter Neon, the indie film production and distribution powerhouse stealing hearts at Cannes 2025 with its signature booth. This radiant installation showcases five Palme d’Or-winning films distributed or produced by Neon, each framed by neon lights matching their award year. Fans and critics alike are calling it pure art, and love it so much that it would not be far fetched to say that they think it is the coolest thing since sliced baguette. 

The booth proudly displayed an eclectic lineup: 2019’s Parasite, glowing warmly in yellow neon with its unforgettable intensity; 2021’s Titane, pulsating in striking blue neon with a fearless female lead; 2022’s Triangle of Sadness, bathed in tender green neon with emotional embraces; 2023’s Anatomy of a Fall, cool and contemplative in icy blue; and 2024’s Anora, flashing vibrantly in pink neon with its bold female protagonist. It is a neon-lit hall of fame that even the Cannes palm trees might envy.

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Calling it a showstopper is an understatement, Neon's booth’s lineup of Palme d’Or winners, each glowing in its own neon hue, literally took the internet’s breath away.

The fans are practically throwing bouquets as X heaps praise on Neon’s Cannes booth, calling it an artistic flex of the highest order. Five Palme d’Or winners, gleaming like trophies from a hoarder’s dream, sit proudly under neon lights. After Neon called out Netflix in the classic theater versus streaming squabble, fans are picking sides with popcorn in hand, cheering Neon’s glowing mic drop.

The internet melted a little when Neon included a still of the late Charlbi Dean from Triangle of Sadness (2022), showing respect amidst the neon glow. Fans praised the heartfelt tribute, calling it a sweet and classy moment amid all the festival glitz. It was proof that behind the bright lights, Neon remembers the stars who made the magic happen, and the internet was all here for it.

In the final tally, Neon’s booth is far more than a neon-lit gimmick, it is a show-stopping shrine to film’s finest moments. It glows with a confidence that could shame a disco ball and holds Cannes’ attention like a secret whispered in a crowded room. If the booth were a person, it would be the one everyone is talking about, witty, bold, and impossible to ignore.

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Which film from Neon’s booth is your favorite to watch? Drop your picks below!