Global Ambassador Sydney Sweeney Steps Into the Shoes of A Makeup Artist for Armani

Published 06/03/2025, 10:20 AM EDT

Sydney Sweeney is so much more than just another pretty face in Hollywood, and she has proved this many times in the past. From restoring vintage cars to participating in mixed martial arts, her hobbies travel beyond the ordinary. And the Hollywood diva also knows how to jazz them up and extend this list by learning new skills, especially the ones that will always come in handy in her day job of acting. Stretching her horizons, Sweeney’s latest stint is as a makeup artist.

This, too, is nothing less than another prestigious endorsement, as Sydney Sweeney dons this cap with the luxurious brand Giorgio Armani, which she endorses.

Sydney Sweeney turns makeup artist Syd in the latest update

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Always the one to delight the fans through Instagram, Sydney Sweeney recently posted a backstage special video in association with Armani Beauty in which she embodies the role of a makeup artist, Syd. She switched the role with her makeup artist, Mellisa Hernandez, on whom the actress performed her makeup skills, and the end result was simple and radiant.

 During the process, Sweeney made some revelations about how she cannot apply her eyeliner well enough as her stylist, and how she uses too much concealer and blush, out of which she tries to use the latter as much as possible. The 27-year-old is a global fragrance and makeup ambassador for Armani Beauty, with whom she has been associated since 2023. In fact, she has been called by Giorgio Armani "the ultimate embodiment of the My Way spirit" for their My Way Spirit fragrance line. However, her charm extends beyond just that.

Sydney Sweeney’s Bathwater Breaks the Internet, With a Surprising Collaboration

As an established name in the industry, Sydney Sweeney is currently the hottest in the showbiz, with many impressive deals.

Sydney Sweeney is the powerhouse of multiple brand associations

Currently, Sydney Sweeney happens to be among one of the most bankable stars in Hollywood, who has created a personal empire of wealth beyond her acting credits. Besides Armani, Sweeney has partnered with top brands from the fashion and makeup industry like Miu Miu, Guess, and Laneige. In the world of accessories, she has joined hands with Tory Burch handbags and brings her fan following to Friday Beers merchandise. 

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  Her golden, lustrous hair not only adds more to her blond bombshell persona but has also secured her a deal as a global ambassador for Kérastase, another brand she highly promotes. Her campaign for the brand with Emily Ratajkowski even melted the Internet a few months ago. Though her exact earnings from these brands are not public knowledge, according to Allure Magazine, celebrity beauty brand ambassador deals can be worth $10 million or more. Given her popularity, it is no wonder that brands like Armani would love to have her as an ambassador or even a makeup artist.

Sydney Sweeney’s Off-Screen Empire: Beauty, Scripts & Big Deals

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What are your thoughts on Sydney Sweeney donning the cap of makeup artist in the latest post? Tell us below.

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Shafaque Taha

273 articles

Shafaque Taha has been writing for more than half a decade now, and her passion for literature of any form is an early life habit. With more than 700 published articles in the sportainment, she is now armed with vigor to bring the same enthusiasm as an Entertainment Writer at Netflix Junkie. For her, entertainment provides a liberty to further explore the humanities with the forum of music and shows/movies in a world of ever-evolving art.

Edited By: Itti Mahajan

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