A temple to the gods of molded plastic and parental bankruptcy, Toys 'R' Us is Charles Lazarus’s glittering gift to sugar-rushed children and their exhausted guardians. With Geoffrey the Giraffe presiding like a polka-dotted monarch, the store offers kingdoms of chaos where dreams arrive in shrink wrap and joy is scanned at checkout. Though bruised by time and commerce, the name persists, clinging to memory like a sticker you cannot quite peel off cleanly.

Now, it appears Geoffrey is angling for immortality, as a live-action Toys 'R Us film quietly charts its path to the big screen.

According to Variety, Story Kitchen and Toys 'R' Us Studios have announced their partnership to develop a live-action film. The project, in early development, aims to bring the timeless magic of Toys 'R' Us to the big screen. Dmitri M. Johnson and Mike Goldberg, co-founders of Story Kitchen, expressed their excitement, citing their deep connection to the brand as children of the ‘80s. The film will capture the nostalgia, creativity, and adventure that made Toys 'R' Us an iconic destination for generations.

Kim Miller Olko, president of Toys 'R' Us Studios, emphasized the importance of the film in furthering the brand’s cultural impact. “This is an exciting opportunity to bring our legacy to the silver screen, where imagination and play will take center stage,” she said. The film promises to evoke the electric sense of wonder that has made Toys 'R' Us a favorite among kids and adults alike.

“As perfect as you could”- Quentin Tarantino Denounces Iconic ‘Toy Story 4’ for This One Heartfelt Reason

With that in mind, the live-action film is set to bring back the spark of joy that made Toys 'R' Us a household name.

The upcoming live-action project has been described as a fusion of Night at the Museum, Back to the Future, and Big, along with successful toy-inspired films like Jumanji and Barbie. Producers have begun preliminary discussions with filmmakers, with casting and additional details set to be revealed soon. Meanwhile, Tom Hanks, returning to the studio for Toy Story 5, reminds fans of the enduring magic that animated films still hold in today’s world.

Story Kitchen, led by Dmitri M. Johnson and Mike Goldberg, is no stranger to adapting non-traditional intellectual properties for the screen. With a rich history in video game adaptations, including Sonic the Hedgehog, the company is also developing multiple other projects, such as Tomb Raider, Just Cause, and Streets of Rage. Fans can expect this live-action film to continue the company’s successful track record, adding a fresh chapter to the genre.

7 Best Easter Movies For Kids on Netflix in 2025

Are you ready to relive the magic of Toys 'R' Us? Let us know your favorite toy from childhood in the comments below!