After billion-dollar exits and a Marvel hit that smashed expectations, Ryan Reynolds faced a curveball. His and Rob McElhenney’s bid to expand their sports empire took a $50 million hit when a new major player, Sanjay Govil, blocked their move to invest in the cricket franchise Welsh Fire. Just as that door closed, another opened and Reynolds wasted no time shifting focus. Known for turning detours into headlines, he is already onto something new. It is cheeky, it is boxed, and it has got a four-legged star.

So what exactly is Reynolds cooking up this time? Someone who stole scenes in a recent superhero blockbuster is now stealing attention in this unlikely enterprise. No bat, no ball—just big sips, bold branding, and a familiar face with fur. 

Ryan Reynolds is going all-in on boxed wine, and he is doing it with Maximum Effort—literally. His ad company has joined forces with wine giant Gallo to introduce Ugly Estates, a boxed wine brand that is launching in Texas. The campaign, reported by The Hollywood Reporter, features Peggy the Hairless Pug, the same pup who played Dogpool in Deadpool & Wolverine. With a tagline that says, “33% more wine, 100% less snob,” Reynolds is clearly poking fun at traditional wine culture in the most Ryan Reynolds way possible.

The wine, when announced by Maximum Effort, was revealed to come in a 1-liter Tetra Pak, offering 33% more than a standard bottle, and zero corks, frills, or celebrity vanity shots. Instead, Dogpool takes center stage, proving that even Marvel’s oddest canine can lead a brand. This move comes after Ryan Reynolds and Maximum Effort co-founder George Dewey reportedly bought back their marketing arm from MNTN. Following massive wins like Aviation Gin and Mint Mobile, Ugly Estates could be Reynolds’ next big sip of success!

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As Reynolds pops open his latest venture with Ugly Estates, his story takes another unexpected turn—this time, not in vineyards, but back on the pitch. The spotlight now shifts from boxed wine to bold possibilities brewing quietly at Wrexham’s doorstep.

Just when Wrexham’s story could not get wilder, here comes a twist no one saw coming—Cristiano Ronaldo might buy into the club. The five-time Ballon d’Or winner might just team up with Ryan Reynolds and Rob McElhenney. As reported by the Mirror, ex-Ireland star Andy Townsend believes Ronaldo would be the “perfect fit” after retirement. With Wrexham turning into a multi-million powerhouse, climbing the English football ladder and making waves with record-breaking revenue, this next chapter could turn the club into a global storm.

Townsend let the idea fall in a conversation with BoyleSports, joking that Ronaldo could own Wrexham and make the Hollywood duo his chauffeurs. Ronaldo has shown strong business instincts, with interests in hotels and brand partnerships. Wrexham, meanwhile, has become a global talking point thanks to its rising success and the impact of the Welcome to Wrexham series. A future partnership with Ronaldo would take the story to an entirely new level.

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Would you try Ryan Reynolds’ cheeky new boxed wine? Love the idea or think it is a bold move? Let us know in the comments below!